Shouldn’t we be focusing on selling Australia, its people, food, culture in getting tourist to come to Australia and not waste another “bloody” advertisement internally?Call me stupid but I think the agency DDB is pulling the minister leg and the tax payers by buying an expensive director to fix a epidemic problem. And the next time there is an Indian-students-style controversy, or another boat refugees incident, it will be “…for racism”.A big risk to use a slogan that is so open to abuse.Love it. Australian Traveller has been saying it for years: “There’s nothing like Australia”. Shouldn’t we put this money towards something that can be constructed like a new opera house? Beautiful and it sticks!! Yes, Australia also has snow!If you really want to judge the ad, then be a foreigner. I also think it’s a little disappointing that a campaign of this spend seems to just be a glorified 25 words or less comp, I hope they have some cool ideas up their sleeves to make it all much more exciting in launch phase.The other side of this competition that nobody has really mentioned is the fact that it’s just a blatant attempt to build an image library.

But before you do that, make sure check the lyric and watch it in full first below. Tourism Australia is debuting a new branding strategy entitled 'There's nothing like Australia'. When are we going to stop tolerating misogyny?Tech giants won’t change their spots, no matter how hard the government, ACCC, and publishers tryMumbrellacast: Ten cuts talent and Coles cuts catalogues, plus DDB’s Marty O’HalloranCampaign Review: The battle of the telcos: Telstra vs OptusMumbrellacast: Osher Günsberg on TV production in a pandemic, mental health and love in lockdownInside Initiative’s ‘Iso Internship’: Yanking down geographical barriers to get ahead in the talent raceIndustry responds to mandatory payment code for tech platforms: ‘This is a watershed moment to benefit all Australians’Tom Gleeson: comedian, Gold Logie winner and Ten’s secret weapon?The Yahoo Finance All Markets Summit adds Kevin Rudd, Helen Clark and Arianna Huffington to its lineupABC begins development on drama series inspired by the summer bushfire catastropheTAC opens entries for Split Second Film competitionFuture Deluxe and Re create 3D brand marks for OptusWestpac Group rolls out Verizon Media DSP across brand portfolioUltimate Edge Communications hires financial controllerThe Australian public will be enlisted to upload photographs of their favourite Australian experience and explain in 25 words why “There’s nothing like…” as part of the first stage of the new campaign. Getting Australians to express how they feel about their country is based on a human truth and I’m really interested to see how this unfolds.They’re classic advertising weasels; it sounds like a positive statement, but it’s really as hollow as Paris Hilton’s head. The images will be tagged by subject and location and after being moderated will be searchable by these tags on the They will also form the basis of the ads that follow which will include digital, TV and print. There’s nothing like the feeling of gentle, cooling drizzle falling on your swag, camping under a Kakadu moonlight and a sky bursting with stars. Creating advertising campaign to sell Australia to the world maybe not so easy as anyone thinks. (For a start, half of the critics did not really know for sure what the lyric is, but already voicing something negative). "This year, for 2009 over 2008, we were flat and the rest of the world was at least a minus four figure, so we think that we are already moving into an area where we have some potential for growth," he said. "When you think about it, it is not about the Australian Government in partnership with Tourism Australia and state and territory organisations, nor with the private sector picking winners," he said. They will be a navigation point, allowing users to navigate to what they are interested in via tags.Nick baker, TA’s marketing boss said: “We are going to invite every Australian to stand up and represent their country. Here they are: (Tourism Australia owns the copyright)So, do you like it? "It is a big idea and it will build over time. I look forward to reading other people’s travel stories and I’m sure gazillions of others will love reading them too!I think the tagline is pretty weak and agree it is open to abuse.

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